Streaming service success in the home does not pose a threat to the theatrical industry. ![]() The more movie lovers we can create, the better off we all are. The movie industry is not a zero-sum game. People who consume a lot of content do so across multiple platforms. In other words, movie lovers are movie lovers everywhere. The study found that 33 percent of moviegoers, who see nine or more movies per year-twice the national average-also spend 15 or more hours per week on streaming platforms. To better understand this seeming paradox, NATO recently conducted a study with Ernst & Young of over 1,400 people who had watched at least one movie in theaters in 2017 and spent one hour per week on streaming services. As of the date this column was drafted, domestic box office receipts were up 9.89 percent year to date, and admissions were up 7.01 percent, and virtually every commentator and Wall Street analyst is predicting a record year. Yet thus far in 2018, streaming services have signed up more and more subscribers even as the theatrical box office is headed toward an all-time record. This theory suggests that the more movie lovers watch movies and other content on streaming services, the less they watch movies in movie theaters. First, many pundits have claimed that content streaming is disrupting exhibition. The relationship between motion picture exhibitors and movie streaming services has been frequently mischaracterized in two significant respects. Bowing to the desires of their filmmakers, Netflix has recently announced that some of its movies will be released with a (very) short theatrical run before debuting on its streaming service.īut if Netflix wants to really be a movie company, and not just a highly successful television company, why won’t they consider the traditional movie business model? At least for their best movies from their most acclaimed filmmakers, wouldn’t Netflix make more money and establish a much deeper cultural conversation by offering a true and robust theatrical run first, and offering exclusive streaming to its subscribers later? They are spending lavishly on advertising, public relations, and awards consultants, and the courting of Academy members. Now, leading into the 2019 Oscars season, Netflix desperately wants to expand its Academy Awards success rate. And the third answer is that Netflix has won only one Academy Award for a feature-length movie-Best Documentary for Icarus in 2018. There is no publicly known second answer, because Netflix to date has not released any information regarding ticket sales for its movies. Netflix movies rarely garner significant public attention. The first answer will vary, of course, but the point will not. How many Academy Awards has Netflix won for feature-length movies? What’s the highest-grossing Netflix movie of all time? Of the 59 movies (not counting documentaries) Netflix has released in calendar year 2018, how many have you seen or how many can you name? ![]() By John Fithian, President & CEO, National Association of Theatre Ownersįirst question.
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